Parenthetic is a research and analysis company—powered by a next-generation machine learning engine—that leverages proven principles from communication and behavioral sciences to outpace evolving global challenges.
Domain Expertise
Our research and analyses contribute to the success of public and private sector enterprises, including critical impact industries, government agencies, and non-governmental organizations.
public and nonprofit sector
Our work spans multiple functions including analytics, operations, organization, and strategy to deliver a positive and lasting impact on society.
Science & Technology
Education
Philanthropy
Public Health
Security and Defense
private sector
We work with clients to build strategic messaging capabilities that help them grow and sustain high-performing organizations.
We take a methodologically rigorous and data-driven approach to communication analysis, yielding foundational understanding and insight into future actions, while minimizing analytic bias.
Communication Strategy
From planning to execution, our approach ensures communications succeed in accomplishing an organization’s messaging objectives at every stage of the communication development cycle.
Communication Performance
We monitor and evaluate communication efforts to provide recommendations for optimizing messaging effectiveness.
Informing Technology Development
We work closely with software engineers and user interface designers, from inception to delivery, to ensure the development of technology that users want to adopt.
Engineering Solutions
The analyst is at the center of our engineering solutions. Our research and development drives the analysis of complex data sets for clients and makes critical decisions more precise and efficient.
Communication Research & Analysis
Our methodologically rigorous and data-driven approach to communication analysis yields foundational understanding and insights into the communication environment, while minimizing analytic bias.
Communication Strategy
From planning to execution, our approach ensures communications succeed in accomplishing an organization’s messaging objectives at every stage of the communication development cycle.
Communication Performance
We monitor and evaluate communication efforts to provide recommendations for optimizing messaging effectiveness.
Informing Technology Development
We work closely with software engineers and user interface designers, from inception to delivery, to ensure the development of technology that users want to adopt.
Engineering Solutions
The analyst is at the center of our engineering solutions. Our research and development drives the analysis of complex data sets for clients and makes critical decisions more precise and efficient.
Media Landscape Analysis
We analyze how an entity is portrayed in the communication environment to identify trends.
Audience Analysis
We provide a comprehensive assessment of the beliefs, attitudes and behaviors of a selected audience for our clients to effectively engage with them.
Influencer Profile
We identify entities with the potential to shape the attitudes and perceptions of a selected audience.
Competitor Analysis
We assess the strengths, vulnerabilities, strategic intentions, and action/reaction tendencies of competitors and provide recommendations to counter their messaging appeal.
Communication Best Practices
We build frameworks and guidelines to address communication challenges.
Media Landscape Analysis
We analyze how an entity is portrayed in the communication environment to identify trends.
Audience Analysis
We provide a comprehensive assessment of the beliefs, attitudes and behaviors of a selected audience for our clients to effectively engage with them.
Influencer Profile
We identify entities with the potential to shape the attitudes and perceptions of a selected audience.
Competitor Analysis
We assess the strengths, vulnerabilities, strategic intentions, and action/reaction tendencies of competitors and provide recommendations to counter their messaging appeal.
Communication Best Practices
We build frameworks and guidelines to address communication challenges.
Strategic Communication Plan
We develop strategic communication plans that ensure our customers effectively communicate and achieve their organizational goals.
Campaign Objective & Strategy
We identify the most relevant, meaningful, and compelling messaging themes and tactics to achieve the communication campaign objective.
Content Development
We craft tailored messages that align with the organization’s campaign objectives and resonate with selected audiences.
Messaging Alignment
We assess the effectiveness of outgoing communications to ensure alignment and consistency with an organization’s objectives.
Reputation & Crisis Management
We guide the development of crisis communication plans to minimize reputational damage.
Strategic Communication Plan
We develop strategic communication plans that ensure our customers effectively communicate and achieve their organizational goals.
Campaign Objective & Strategy
We identify the most relevant, meaningful, and compelling messaging themes and tactics to achieve the communication campaign objective.
Content Development
We craft tailored messages that align with the organization’s campaign objectives and resonate with selected audiences.
Messaging Alignment
We assess the effectiveness of outgoing communications to ensure alignment and consistency with an organization’s objectives.
Reputation & Crisis Management
We guide the development of crisis communication plans to minimize reputational damage.
Quantify Effects
We gather metrics to measure the performance and effectiveness of communication efforts.
Media Monitoring
We monitor the communication environment to detect shifts or emerging patterns and recommend strategy adjustments as needed.
Evaluation
We assess progress towards the client’s strategic outcome, cycling back to make adjustments.
Quantify Effects
We gather metrics to measure the performance and effectiveness of communication efforts.
Media Monitoring
We monitor the communication environment to detect shifts or emerging patterns and recommend strategy adjustments as needed.
Evaluation
We assess progress towards the client’s strategic outcome, cycling back to make adjustments.
End-User Training
Develop tailored course curriculums and materials to train users on advanced software programs
Expert User
Provide user requirements and feedback to technology developers
Red Teaming - ?????
Challenge technology systems by adopting an adversarial approach and mounting attacks to test functionality and durability.
End-User Training
Develop tailored course curriculums and materials to train users on advanced software programs.
Expert User
Provide user requirements and feedback to technology developers.
Red Teaming - ???
Challenge technology systems by adopting an adversarial approach and mounting attacks to test functionality and durability.
Applied Data Science
Our interdisciplinary teams produce research and develop data products to answer complex human behavior questions for clients.
Machine Learning R&D
We research and develop new machine learning methods in a range of domains, particularly natural language processing, graphs, forecasting, and computer vision.
Analytic Tools
We build tools that analysts and data scientists can use to augment everyday tasks, helping them get to powerful solutions faster.
Applied Data Science
Our interdisciplinary teams produce research and develop data products to answer complex human behavior questions for clients.
Machine Learning R&D
We research and develop new machine learning methods in a range of domains, particularly natural language processing, graphs, forecasting, and computer vision.
Analytic Tools
We build tools that analysts and data scientists can use to augment everyday tasks, helping them get to powerful solutions faster.
Applying data-driven analysis to strategic communication is the only way to consistently produce actionable and measurable results.
Let's Connect
We'd like to hear from you to discuss how Parenthetic can help you reach your objectives.
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